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2016 updated 3rd edition, a public relations, social media, and digital marketing field guide with 30 chapters, 75+ actionable tips, and hundreds of curated resourcesIf you are ready to combine the powers of social media and public relations, you must read this book now. Even if you have the first and second editions of Social PR Secrets, you'll want to buy the third edition with nine new power-packed chapters including:
- Chapter 1: Social PR Evolution and Revolution
- Chapter 2: Today's Media Relations
- Chapter 3: The New Press Release
- Chapter 4: Content Strategy
- Chapter 5: Editorial Calendar
- Chapter 6: Online Newsrooms
- Chapter 7: The Art and Science of Social Publishing
- Chapter 8: Managing a Community
- Chapter 9: Dialing into Social PR Customer Service - NEW
- Chapter 10: Jump Into Any News Story
- Chapter 11: Distribution, Amplification, and Promotion
- Chapter 12: Live Streaming PR Secrets - NEW
- Chapter 13: Podcasting for Social PR- NEW
- Chapter 14: Mobile and Social PR Hook Up
- Chapter 15: The Rise of Visual Reporting
- Chapter 16: Visual PR Secrets - NEW
- Chapter 17: Scoring Influence
- Chapter 18: Measurement, Analytics, and Google
- Chapter 19: Avoiding a PR Disaster
- Chapter 20: Strategy for Tragedy
- Chapter 21: Optimizing an Event for Social PR
- Chapter 22: Social PR Collaboration #FTW
- Chapter 23: Facebook PR Secrets for More Newsfeed Coverage
- Chapter 24: Instagram PR Secrets - NEW
- Chapter 25: Snapchat Secrets, Stories, and Savviness - NEW
- Chapter 26: Pinterest PR Secrets - NEW
- Chapter 27: LinkedIn PR Secrets - NEW
- Chapter 28: Twitter Social #PR Secrets
- Chapter 29: Namaste Sane: Space and Mindfulness in Your Social - NEW
- Chapter 30: Social PR Wisdom
Guy Kawasaki says in the Foreword:If PR people don't embrace social media, they will be left in the dust. The concept of sucking up to a few major publications and offering exclusives to the one that promises the most coverage is a risky concept.
For one thing, the major publications no longer "make" products and services; they often report on products and services that have been made. Trickle down is waning. Bubble up is the new game.
Thus, PR and social media are completely different. Where PR is about getting journalists to tell people to buy your product. Social media is about providing value. The goals, rules, and best-practices are not the same.
Or should they be? It's a brave new world and Social PR Secrets lights the match where most burn out.
PR and ad agencies, digital marketers, business owners, and professors at the University of Florida and Brigham Young University are turning to Social PR Secrets as required reading.
Here's what you'll learn:
- How to get more publicity and exposure using the social media networks Facebook, Pinterest, Twitter, LinkedIn, Snapchat, and Instagram get top visibility for your book on Amazon
- How to snag top, optimized public relations and social media content
- How media relations and press releases have changed, and what you need to do about it
- How to leverage social customer service #FTW (For the Win!)
- The crucial secrets to using visuals in social media and public relations
- Gain access to a curated list of image sources that goes far beyond the same old boring stock photography
- How and why to measure what matters
Lisa Buyer is a speaker, journalist, and educator on the trending topic of public relations and how it is influenced by social media and search engine optimization. She is a graduate of the University of Florida College of Journalism with more than 20 years experience as an agency owner. Follow her @lisabuyer.
- Sales Rank: #77268 in Books
- Published on: 2013-10-07
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .69" w x 6.00" l, .60 pounds
- Binding: Paperback
- 304 pages
Review
"The best approach to generating media attention and to reaching buyers directly is to create content they love to consume and are eager to share. Lisa Buyer shows you how."
David Meerman Scott, bestselling author of The New Rules ofMarketing and PR
"Amust-have reference!"
Rebecca Murtagh, CEO, speaker and author
"Social PR Secrets is an easy-to-consume handbook."
Marty Weintraub, author of The Complete Social Media Community Manager's Guide,
"SEO, influence marketing and PR are allconverging and part the mix now; perfect timing for Social PR Secrets."
Ric Dragon, author ofSocial Marketology
About the Author
Lisa Buyer is a speaker, journalist, and educator on the trending topic of public relations and how it is influenced by social media and search marketing. She is a graduate of the University of Florida College of Journalism with more than 20 years experience as an agency owner. Follow her @lisabuyer.
Most helpful customer reviews
2 of 3 people found the following review helpful.
The best social PR Secret? Buy this book.
By Ben Finklea
I read marketing books with a highlighter in case I find anything that I didn't already know or could use in my business or with my clients. I count myself lucky if I get 1 or 2 good tips per chapter.
In this book, I got (on average) 2-3 good, actionable tips PER PAGE.
(I am an Internet marketing professional since 1996 focused mainly on the SEO side of things. I am the author of Drupal 6 SEO which you can find here on Amazon.)
A few highlights:
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The vast majority of today's journalists use search engines such as Google and social media networks as a story research tool to either begin, confirm, or fact-check stories. With that in mind it's advantageous to optimize your news stories with keywords, tags, and links so the media can find you when researching on search and social.
Getting Social with the Media
* Identify the social networks for your target media: where are they hanging out and what are they talking about or interested in?
* Follow them spark up an online conversation.
* Interact and even collaborate with the media.
* Share their stories.
* Leave comments on stories and blogs.
* Update all your media lists with the social networks IDs.
Social PR Secret: Create a social media list dashboard using a platform such as Tweetdeck or Hootsuite that enables you to see at a glance the social news stream of what is happening with the media you follow.
Social PR and Media Relation Sources
* Newsle: Newsle tracks friends and alerts you when they're mentioned in news articles and blog posts.
* PitchEngine: combines the best of social, visual, video and mobile worlds to make it easier to get the word out in a social pitch, not just to the media, but also your customers.
* HARO (Help a Reporter Out): Reverse it! Brands can use HARO not just to be in the daily know of journalists looking for story sources, but also to research case studies, produce white papers, and create infographics for them to easily use.
* MuckRack: Find, follow, and send spam-free pitches to journalists you need to know.
* Inkybee
* Buzzstream: Social, PR, and SEO management. Helps build authentic relationships with word-of-mouth influencers across the social web.
* Toolsy.com: The best social PR and marketing tools curated for you.
Twitter Chats are interactive conversations that happen on Twitter with a group of people all using the same hashtag and a certain topic. To take a deeper dive into the Social PR industry, follow some of these Twitter chats, discover your own, or start one for your industry or brand.
* Sundays: #BlogChat 9pm ET
* Mondays: #Journchat 8pm ET; #SocialChat 9pm ET
* Tuesdays: #PPCchat 12pm ET; #SocialCafe 9pm ET; #GetRealChat 9pm ET
* Wednesdays: #BrandChat 11am ET; #WJChat 8pm ET; PinChat 9pm ET
* Thursdays: #MyBlogGuest 11am ET; #SEOchat 1pm ET
* Fridays: #BusinessFuel 1pm ET
#Hashtag and Media Relations
* Hashtracking.com
* Social Mention
* Rite Tag
Journalists need immediate responses from sources or they have no choice but to move on to the next source or idea.
Social PR Secret: Add social PR live chat to your company newsroom or home page so that a journalist - or anyone for that matter - can get an immediate response while working on a story deadline.
Social PR Secret: Email pitches. If you don't hear back from me, I'm probably not interested. from: @crampell
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Those are my highlights from one chapter.
I have just as many more from most chapters. As a digital marketer, I already knew some of that stuff but never expressed in quite the way that Ms. Buyer says it or seen those ideas put together in quite the way that she does.
In short, it's a "Must Buy". Short, easy to read, lot's to apply. Anyone interested can pick up some great tips.
Thank you, Lisa Buyer! I just hope you didn't give away all your secrets!
@benfinklea
0 of 0 people found the following review helpful.
An amazing resource, guide and asset to have as a Social Media Manger
By Danielle Radulski
An amazing resource, guide and asset to have as a Social Media Manger. Social PR Secrets breaks down anything and everything you need to know (and didn't know that you needed to know) about social media! The book is easy to follow, and I love how each chapter is broken out by platform. She gives you an amazing amount of information, in a way thats easy to digest, and even easier to translate into your workflow. I work in the health/wellness space and can see this book being an asset for any marketing/PR professional, in any industry. Her Pinterest chapter has been specifically beneficial to my company, and has allowed me to open my eyes to the real possibilities of social media growth, through a platform that I didn't have that much experience with. This book is covered in highlighter marks, pen marks and post-its.. and I wouldn't have it any other way! I hope to see more from Lisa in the future, and can't wait for her next book!
0 of 0 people found the following review helpful.
Highly recommend it!
By Amazon Customer
A definite must have for anyone that incorporates social media in their business! Lisa brilliantly explains how to use social media in order to have a positive impact of your business. She incorporates personal stories on how her tactics have worked for her in the past, and how she has turned a bad situation into a good learning experience. Social PR Secrets is not only informative, but also a great read! I highly recommend it!
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