Kamis, 07 Maret 2013

[T793.Ebook] Get Free Ebook The 22 Immutable Laws of Marketing, by Al Ries, Jack Trout

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The 22 Immutable Laws of Marketing, by Al Ries, Jack Trout

The 22 Immutable Laws of Marketing, by Al Ries, Jack Trout



The 22 Immutable Laws of Marketing, by Al Ries, Jack Trout

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The 22 Immutable Laws of Marketing, by Al Ries, Jack Trout

Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.

  • Sales Rank: #532878 in Books
  • Published on: 1994-10-24
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.80" h x .39" w x 5.04" l, .35 pounds
  • Binding: Paperback
  • 160 pages

From Library Journal
Ries and Trout, authors of some of the most popular titles in marketing published during the last decade ( Marketing Warfare , LJ 10/15/85; Positioning: The Battle for Your Mind , Warner, 1987; and Bottom-Up Marketing , McGraw, 1989), continue the same breezy style, with lots of anecdotes and insider views of contemporary marketing strategy. The premise behind this book is that in order for marketing strategies to work, they must be in tune with some quintessential force in the marketplace. Just as the laws of physics define the workings of the universe, so do successful marketing programs conform to the "22 Laws." Each law is presented with illustrations of how it works based on actual companies and their marketing strategies. For example, the "Law of Focus" states that the most powerful concept in marketing is "owning" a word in the prospect's mind, such as Crest's owning cavities and Nordstrom's owning service. The book is fun to read, contains solid information, and should be acquired by all public and business school libraries. It will be requested by readers of the authors' earlier titles.
- William W. Sannwald, San Diego P.L.
Copyright 1993 Reed Business Information, Inc.

About the Author
Jack Trout runs a marketing consulting firm in Greenwich, Connecticut with Al Ries. They are the authors of the bestsellers Positioning, Marketing Warfare, Bottom-Up Marketing and Focus.

Most helpful customer reviews

6 of 6 people found the following review helpful.
Requires 'time' translation. Thought provoking
By Travis D Wright
There are a few major points to make, but I'll keep it brief.

1. It was writing about 25 yrs ago, pre-Internet. They products are both sold and marketed has changed, so you'll have to first understand his book within the written time period. Next you can then try to understand the laws as they would be applied today.

Example: Law of Line Extension says that you shouldn't use same brand name as you extend product line. However, Apple is a counter example. Then again Costco has a sub-brand 'Kirkland' that is very successful. I'm not doubting the rule but it seems it may be conditional.

2. The authors give examples and predictions that, with the view we have now in the future, don't play out how they expected. I think they predicted MCI to overtake AT&T as the top long distance phone company.

So, just rely on your judgement as you read through the laws and really try to test (evaluate) them in the current environment.

This book was recommended by many authors and podcasts I follow so that's what brought me to it. However, I now think there may have been a generation positively influenced by it 20 years ago that have since passed it down to the next generation of marketers/entrepreneurs.

Nota bad book though. Read it.

3 of 3 people found the following review helpful.
Outstanding book on positioning
By Matthew Coast
If you like their book, positioning, this is a great accompaniment to it. There's a lot of great information in there... although, there's still one thing that's confusing to me that it talked about in the other book and made no more clear in this one... that's what they mean exactly by line extension.

They took an entire chapter to dissuade you from line extensions and then talked about a company which is the top in its market with a line extension product they have... When is something a line extension and when is something not a line extension? And when is it okay to have line extensions which increase your income and when do line extensions hurt you?

Other than that, it's an excellent book. Convinced me to reposition myself in the market. And the impact of that has already been huge.

0 of 0 people found the following review helpful.
Usual Fabulous insights from the Authors
By trojan1976
This book is sensational. Compact and crammed with salient philosophy. The scenarios they present make obsolete conventional marketing.
Just today I read an article in WSJ that said Chevrolet truck sales are down, and they are taking shots at the leader, Ford's F-150. They used a "nifty" ad that shows concrete being dumped in each trucks bed. Silverado had barely scratched paint and a few dents, but 150 had holes punched through the floor. Conventional marketing. Completely useless!

You can't change peoples minds... just about every dude I know ( and me) considers F-150 the best. It's the perception that counts. It wouldn't matter if the Silverado was better. Ford scoffed at the marketing "stunt" as well they should. 150 will stay the leader indefinitely. Why didn't Chevrolet's marketing people read this book? They could have saved a whole bunch of money by not doing this campaign.

Parts of this book are so brilliant, and dense, that I found myself reading certain paragraphs several times to really grasp the concepts. I have several of the author's books, they are all excellent. The only flaw is that this book is 30 years old, so some predictions of certain businesses' prospects didn't come true. Did you ever try to change a woman's mind? Right. That's the rub. Once people think of a product or service as best, it is very difficult to change their minds down the road.

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Rabu, 06 Maret 2013

[O757.Ebook] Ebook Download Alan Turing: The Enigma: The Book That Inspired the Film "The Imitation Game", by Andrew Hodges

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Alan Turing: The Enigma: The Book That Inspired the Film

Alan Turing: The Enigma: The Book That Inspired the Film "The Imitation Game", by Andrew Hodges



Alan Turing: The Enigma: The Book That Inspired the Film

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Alan Turing: The Enigma: The Book That Inspired the Film


A NEW YORK TIMES BESTSELLER


The official book behind the Academy Award-winning film The Imitation Game, starring Benedict Cumberbatch and Keira Knightley

It is only a slight exaggeration to say that the British mathematician Alan Turing (1912-1954) saved the Allies from the Nazis, invented the computer and artificial intelligence, and anticipated gay liberation by decades--all before his suicide at age forty-one. This New York Times-bestselling biography of the founder of computer science, with a new preface by the author that addresses Turing's royal pardon in 2013, is the definitive account of an extraordinary mind and life.

Capturing both the inner and outer drama of Turing's life, Andrew Hodges tells how Turing's revolutionary idea of 1936--the concept of a universal machine--laid the foundation for the modern computer and how Turing brought the idea to practical realization in 1945 with his electronic design. The book also tells how this work was directly related to Turing's leading role in breaking the German Enigma ciphers during World War II, a scientific triumph that was critical to Allied victory in the Atlantic. At the same time, this is the tragic account of a man who, despite his wartime service, was eventually arrested, stripped of his security clearance, and forced to undergo a humiliating treatment program--all for trying to live honestly in a society that defined homosexuality as a crime.

The inspiration for a major motion picture starring Benedict Cumberbatch and Keira Knightley, Alan Turing: The Enigma is a gripping story of mathematics, computers, cryptography, and homosexual persecution.

  • Sales Rank: #14522 in Books
  • Published on: 2014-11-10
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.00" h x 5.00" w x 2.00" l, .0 pounds
  • Binding: Paperback
  • 768 pages

Amazon.com Review
Alan Turing died in 1954, but the themes of his life epitomize the turn of the millennium. A pure mathematician from a tradition that prided itself on its impracticality, Turing laid the foundations for modern computer science, writes Andrew Hodges:

Alan had proved that there was no "miraculous machine" that could solve all mathematical problems, but in the process he had discovered something almost equally miraculous, the idea of a universal machine that could take over the work of any machine.

During World War II, Turing was the intellectual star of Bletchley Park, the secret British cryptography unit. His work cracking the German's Enigma machine code was, in many ways, the first triumph of computer science. And Turing died because his identity as a homosexual was incompatible with cold-war ideas of security, implemented with machines and remorseless logic: "It was his own invention, and it killed the goose that laid the golden eggs."

Andrew Hodges's remarkable insight weaves Turing's mathematical and computer work with his personal life to produce one of the best biographies of our time, and the basis of the Derek Jacobi movie Breaking the Code. Hodges has the mathematical knowledge to explain the intellectual significance of Turing's work, while never losing sight of the human and social picture:

In this sense his life belied his work, for it could not be contained by the discrete state machine. At every stage his life raised questions about the connection (or lack of it) between the mind and the body, thought and action, intelligence and operations, science and society, the individual and history.

And Hodges admits what all biographers know, but few admit, about their subjects: "his inner code remains unbroken." Alan Turing is still an enigma. --Mary Ellen Curtin

Review
A New York Times Bestseller
The Imitation Game, Winner of the 2015 Academy Award for Best Adapted Screenplay
Winner of the 2015 (27th) USC Libraries Scripter Award, University of Southern California Libraries
One of The Guardian's Best Popular Physical Science Books of 2014, chosen by GrrlScientist

"Scrupulous and enthralling."--A. O. Scott, New York Times

"One of the finest scientific biographies ever written."--Jim Holt, New Yorker

"Andrew Hodges' 1983 book Alan Turing: The Enigma, is the indispensable guide to Turing's life and work and one of the finest biographies of a scientific genius ever written."--Michael Hiltzik, Los Angeles Times

"Turing's rehabilitation from over a quarter-century's embarrassed silence was largely the result of Andrew Hodges's superb biography, Alan Turing: The Enigma (1983; reissued with a new introduction in 2012). Hodges examined available primary sources and interviewed surviving witnesses to elucidate Turing's multiple dimensions. A mathematician, Hodges ably explained Turing's intellectual accomplishments with insight, and situated them within their wider historical contexts. He also empathetically explored the centrality of Turing's sexual identity to his thought and life in a persuasive rather than reductive way."--Michael Saler, Times Literary Supplement

"On the face of it, a richly detailed 500-page biography of a mathematical genius and analysis of his ideas, might seem a daunting proposition. But fellow mathematician and author Hodges has acutely clear and often extremely moving insight into the humanity behind the leaping genius that helped to crack the Germans' Enigma codes during World War II and bring about the dawn of the computer age. . . . This melancholy story is transfigured into something else: an exploration of the relationship between machines and the soul and a full-throated celebration of Turing's brilliance, unselfconscious quirkiness and bravery in a hostile age."--Sinclair McKay, Wall Street Journal

"A first-class contribution to history and an exemplary work of biography."--I. J. Good, Nature

"An almost perfect match of biographer and subject. . . . [A] great book."--Ray Monk, Guardian

"A superb biography. . . . Written by a mathematician, it describes in plain language Turing's work on the foundations of computer science and how he broke the Germans' Enigma code in the Second World War. The subtle depiction of class rivalries, personal relationships, and Turing's tragic end are worthy of a novel. But this was a real person. Hodges describes the man, and the science that fascinated him--which once saved, and still influences, our lives."--Margaret Boden, New Scientist

"Andrew Hodges's magisterial Alan Turing: The Enigma . . . is still the definitive text."--Joshua Cohen, Harper's

"Andrew Hodges's biography is a meticulously researched and written account detailing every aspect of Turing's life. . . . This account of Turing's life is a definitive scholarly work, rich in primary source documentation and small-grained historical detail."--Mathematics Teacher

"Tells a powerful story that combines professional success and personal tragedy."--Nancy Szokan, Washington Post

"[A] really excellent biography. . . . The great thing about this book is that the author is a mathematician and can explain the details of Turing's work--as a scientist, mathematician, and a code breaker--in a way that is easy to understand. He is also wonderful at the emotional nuance of Alan's life, who was a somewhat odd--a student was assigned to him in school to help him maintain a semblance of tidiness in his appearance, rooms and school work and at Bletchley Park he was known for chaining his tea mug to a pipe--but he was also charming and intelligent and Hodges brings all the aspects of his personality and life into sharp focus."--Off the Shelf

"This book is an incredibly detailed and meticulously researched biography of Alan Turing. Reading it is a melancholy experience, since you know from the outset that the ending is a tragic one and that knowledge overshadows you throughout. While the author divides the text into two parts, it actually reads like a play in four acts. . . . This book is Turing's memorial, and one that does justice to the subject."--Katherine Safford-Ramus, MAA Reviews

"The new paperback edition of the 1983 book that inspired the film, with an updated introduction by Oxford mathematics professor Andrew Hodges, is an exhilarating, compassionate and detailed biography of a complicated man."--Jane Ciabattari, BBC

"If [The Imitation Game] does nothing else but send you, as it did me, to Alan Hodges's Alan Turing: The Enigma (1983, newly prefaced in the 2014 Princeton University Press edition) it more than justifies its existence. A great read, Hodges's intellectual biography depicts Turing as a brilliant mathematician; a crucial pioneering figure in the theorization and engineering of digital computing; and the biggest brain in Bletchley Park's Hut #8."--Amy Taubin, Artforum

"It is indeed the ultimate biography of Alan Turing. It will bring you as close as possible to his enigmatic personality."--Adhemar Bultheel, European Mathematical Society

"A book whose time has finally come. I found it to be a page-turner in spite of the occasionally esoteric explanations of mathematical theories that reminded of why Brooklyn Technical High School was not the wisest choice for me."--Terrance, Paris Readers Circle

"Thanks to the movie The Imitation Game, Alan Turing has emerged from history's shadows, where his memory had languished for decades. For anyone whose interest in the pioneering computer scientist, mathematician, and logician was piqued by the film, the book that served as the film's source material, Andrew Hodges's exhaustive biography Alan Turing: The Enigma, has the answers."--Frank Caso, Simply Charly

From the Back Cover

"One of the finest scientific biographies I've ever read: authoritative, superbly researched, deeply sympathetic, and beautifully told."--Sylvia Nasar, author of A Beautiful Mind

"A captivating, compassionate portrait of a first-rate scientist who gave so much to a world that in the end cruelly rejected him. Perceptive and absorbing, Andrew Hodges's book is scientific biography at its best."--Paul Hoffman, author of The Man Who Loved Only Numbers

"A remarkable and admirable biography."--Simon Singh, author of The Code Book and Fermat's Enigma

"A first-rate presentation of the life of a first-rate scientific mind.... It is hard to imagine a more thoughtful and compassionate portrait of a human being."--from the Foreword by Douglas Hofstadter

Most helpful customer reviews

441 of 456 people found the following review helpful.
One of the few books on my 'keep forever' list
By Thomas D. Jennings
Without this book, the real Alan Turing might fade into obscurity or at least the easy caricature of an eccentric British mathematician. And to the relief of many, because Turing was a difficult person: an unapologetic homosexual in post-victorian england; ground-breaking mathematician; utterly indifferent to social conventions; arrogantly original (working from first principles, ignoring precedents); with no respect for professional boundaries (a 'pure' mathematician who taught himself engineering and electronics).
His best-known work is his 1936 'Computable Numbers' paper, defining a self-modifying, stored-program machine. He used these ideas to help build code-breaking methods and machinery at Bletchley Park, England's WWII electronic intelligence center. This work, much still classified today, led directly to the construction of the world's first stored-program, self-modifying computer, in 1948.
Computers were always symbol-manipulators to Alan, not 'number crunchers', the predominant view even to von Neumann, and into the 60's and 70's. He designed many basic software concepts (interpreter, floating point), most of which were ignored (he umm wasn't exactly good at promoting his ideas). By 1948 Alan had moved on to studying human and machine intelligence, as a user of computers, again with his lack of social niceties and radical thinking, some of his ideas were baffling or embarrassing until 'rediscovered' decades later as brilliant insights into intelligence. His 'Turing test' of intelligence dates from this period, and is still widely misunderstood.
Poor Alan; his refusal to deceive himself or others and "go along" with the conventions of the time regarding sexuality caused him (and other homosexuals then) great problems; early Cold War England was not a good time to be gay, or a misfit, especially one with deep knowledge of war-time secrecy (he was technical crypto liason to the U.S., and one of the few with broad knowledge of operations at Bletchley, since he defined so much of it, in a time of extreme compartmentalization). His sexual escapades eventually got him in trouble, and his increasing isolation and the fact that he simply couldn't acknowledge some of his life's work due to secrecy, probably influenced his suicide at the age of 42.
I first discovered Turing-the-person in A HISTORY OF COMPUTING IN THE 20TH CENTURY (Metropolis, Howlett, Gian-Carlo Rota; Acedemic Press, 1980), where I.J. Good wrote, "we didn't know he was a homosexual until after the war... if the security people had found out [and removed him]... we might have lost the war". This led me to look for books on Turing, and then the Hodges book magically appeared on the shelf.
I am grateful that Hodges researched his life as well as his work, as far as the data allows. Knowing the whole is always important, but I think critical in Alan Turing's life.
My only complaint with the book is that it makes a number of assumptions or implications that seem to require knowledge of British culture, both contemporary and of the period, which I still didn't pick up on a re-reading. But it barely detracts from the book.
Clearly, I rate this one of the most important books I've ever read.

203 of 211 people found the following review helpful.
The Classic Biography of the Computer's Progenitor
By Martin D. Davis
It is a pleasure to see that the wonderful biography of Alan Turing by Andrew Hodges is once again available. With loving care, Hodges follows Turing's life from the clumsy child whose largely absentee parents were caught up in maintaining the British imperial presence in India, to the mathematically precocious adolescent facing teachers for whom mathematics imparted a bad smell to a room, finally coming into his own at Cambridge University where he wrote the paper that provided the conceptual underpinnings of the all-purpose computers we all use today. Hodges carefully explains Turing's crucial contributions to breaking the secret codes that the German military used all through the Second World War, confident in the security provided by their "Enigma" machines. Turing's highly successful war-time practical work known only to a few, his efforts after the war to enable the construction of a general purpose electronic computer were frustrated by bureaucratic mismanagement and by a lack of appreciation of the value of his ideas, many of which came to the fore much later. A burglary of his house that a prudent man would have kept to himself, led to Turing's homosexuality coming to official notice when he reported the crime to the police. He was prosecuted for "gross indecency" and sentenced to a course of injections of estrogen intended to diminish his sex drive. We will never know how much this barbaric treatment contributed to his suicide or what he might have accomplished had his life not been cut short. This is a book that will fascinate readers interested in the history of the computer, in the story of how the German submarine fleet threatening to strangle England was defeated, and in the tragic story of the persecution for his sex life of a man who should have been prized as a national hero.

115 of 125 people found the following review helpful.
One of the most important books I've ever read
By Thomas D. Jennings
Without this book, the real Alan Turing might fade into obscurity or at least the easy caricature of an eccentric British mathematician. And to the relief of many, because Turing was a difficult person: an unapologetic homosexual in post-victorian england; ground-breaking mathematician; utterly indifferent to social conventions; arrogantly original (working from first principles, ignoring precedents); with no respect for professional boundaries (a 'pure' mathematician who taught himself engineering and electronics).
His best-known work is his 1936 'Computable Numbers' paper, defining a self-modifying, stored-program machine. He used these ideas to help build code-breaking methods and machinery at Bletchley Park, England's WWII electronic intelligence center. This work, much still classified today, led directly to the construction of the world's first stored-program, self-modifying computer, in 1948.
Computers were always symbol-manipulators, to Alan, not 'number crunchers', the predominant view even to von Neumann, and into the 60's and 70's. He designed many basic software concepts (interpreter, floating point), most of which were ignored (he wasn't exactly good at promoting his ideas). By 1948 Alan had moved on to studying human and machine intelligence, as a user of computers, again with his lack of social niceties and radical thinking, some of his ideas were baffling or embarrassing until 'rediscovered' decades later as brilliant insights into intelligence. His 'Turing test' of intelligence dates from this period, and is still widely misunderstood.
Poor Alan; his refusal to deceive himself or others and "go along" with the conventions of the time regarding sexuality caused him (and other homosexuals then) great problems; early Cold War England was not a good time to be gay, or a misfit, especially one with deep knowledge of war-time secrecy (he was technical crypto liason to the U.S., and one of the few with broad knowledge of operations at Bletchley, since he defined so much of it, in a time of extreme compartmentalization). His sexual escapades eventually got him in trouble, and his increasing isolation and the fact that he simply couldn't acknowledge some of his life's work due to secrecy, probably influenced his suicide at the age of 42.
I first discovered Turing-the-person in A HISTORY OF COMPUTING IN THE 20TH CENTURY (Metropolis, Howlett, Gian-Carlo Rota; Acedemic Press, 1980), where I.J. Good wrote, "we didn't know he was a homosexual until after the war... if the security people had found out [and removed him]... we might have lost the war". This led me to look for books on Turing, and then the Hodges book magically appeared on the shelf.
I am grateful that Hodges researched his life as well as his work, as far as the data allows. Knowing the whole is always important, but I think critical in Alan Turing's life. Clearly, I rate this one of the most important books I've ever read.

See all 593 customer reviews...

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Senin, 04 Maret 2013

[I964.Ebook] Free Ebook The Business Environment: Themes and Issues, by Paul Wetherly, Dorron Otter

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The Business Environment: Themes and Issues, by Paul Wetherly, Dorron Otter

Designed specifically for students new to the study of business, this book gives context to the subject, exploring the range of environments in which business operates. Part One introduces core political, economic, socio-cultural and technological environments of business, and their inter-relationships. Part Two goes beyond these topics and focuses on a range of contemporary issues relevant to each environment; this enables the reader to access the theory through lively current debates. These include the changing public sector, corporate social responsibility and ethics, globalization, and work-life balance.
A range of themes is clearly presented in each chapter to avoid over-simplifying the presentation of the business environment. These themes are designed to demonstrate to the reader that business is diverse and complex and there are many inter-relationships between the environments. There are interesting short cases and examples throughout, as well as a longer case study at the end of every chapter; cases include the Nintendo Wii, BlackBerry, Nike, eBay, Nokia, EasyJet and Toyota.
The analytical approach the text takes, showing different opinions and perspectives and challenging key issues, will stimulate lively discussion and debate.

  • Published on: 2012-11-21
  • Original language: English
  • Dimensions: .0" h x .0" w x .0" l, .1 pounds
  • Binding: Paperback
  • 528 pages

Review
This is an excellent book that provides students with the right framework to study the business environment. It is written in a light engaging style and covers well all the necessary areas. An accessible book that fills an essential gap in the market for business studies students. Nick Perdikis, University of Aberystwyth

About the Author
Paul Wetherly Reader in Politics, Leeds Metropolitan University.
Dorron Otter Head of School of Applied Global Ethics, Leeds Metropolitan University

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Minggu, 03 Maret 2013

[D233.Ebook] Download Ebook Your Magic Power to be Rich!, by Napoleon Hill

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Your Magic Power to be Rich!, by Napoleon Hill

The ultimate all-in-one prosperity bible, featuring updated editions of the greatest works by the champion wealth builder of all time, Napoleon Hill.

The timeless personal success writings of Napoleon Hill have inspired millions of readers to reach for and achieve their dreams since his debut book appeared in 1928. Now, three of Hill's most dynamic titles are available together for the first time, revised and updated in this convenient omnibus edition:

Think and Grow Rich, one of the bestselling books of all time and one of the most successful reissues in recent publishing history, is Hill's landmark volume on wealth building.

The Magic Ladder to Success, available nowhere else, is the volume in which Hill first distilled the seventeen factors that make up his "Law of Success" philosophy. These seventeen factors are composed of specific beliefs and actions that enable leaders to triumph in many fields. The Master-Key to Riches is the actual handbook once used by Hill and certified teachers of his success methods. This is the reference that the master teacher provided for the teaching of his ideas.

While all three titles are revised to avoid arcane language or points of references, each features the full range of ideas and exercises that appeared in the original volumes. These are the self-help classics that most marked Hill's success as the greatest prosperity teacher in history. Together, they provide the ultimate guide to attaining the life of your dreams.

  • Sales Rank: #1422791 in eBooks
  • Published on: 2007-05-31
  • Released on: 2007-05-31
  • Format: Kindle eBook

About the Author
Napoleon Hill was born in 1883 in Virginia and died in 1970 after a long and successful career as a lecturer, an author, and as a consultant to business leaders. Think and Grow Rich is the all-time bestseller in its field, having sold 15 million copies worldwide, and sets the standard for today’s motivational thinking.

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12 of 12 people found the following review helpful.
Makes You Rethink
By Patti from Tennessee
This is the greatest book for thought provoking that I have ever read since the Holy Bible. I have been reading the Bible for over 10 years, noting and studying the vast knowledge and information available to those who seek it out. I keep telling people, "Just read the book"!
Napoleon Hill's book has a similiar effect. His study on humans who succeed and why takes you to a new level of insight into positive thinking and helps you grasp insight into the availability of a higher universal intelligence. Wow! It will take all the negativity and procrastinating thoughts and dump them in the trash barrel along with lack of faith in yourself. No educational seminar or college course can pack in this much knowledge if you will "Just read the book"!

5 of 5 people found the following review helpful.
Another winner by Mr. Hill
By TheWaldo
I have many of Mr. Hill's books and find all of them to be very educational and useful. This one is no different. I was in the process of buying one book, then saw this one (that is a compilation of 3 books) and bought it instead. It is great. I would highly recommend this or any of his books to people interested in personal development and motivation.

8 of 8 people found the following review helpful.
Vic Petrovich
By Vic Petrovich
i first read this book many years ago and have read other books with a similar content.I have since become a millionaire.The book is not really about money,greed or taking advantage of others.it is about positive thought,being a better person and understanding.

i highly recommend this book as a must read.it stands out above all other books as the godfather.indeed ,it is my belief that all other motivational and success books are based on this one.this is the original.the bible.! Your Magic Power to be Rich!

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Sabtu, 02 Maret 2013

[U284.Ebook] Fee Download The Power of Tests (Language in Social Life), by Elana Shohamy

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The Power of Tests (Language in Social Life), by Elana Shohamy

Language in Social Life is a major series which highlights the importance of language to an understanding of issues of social and professional concern. It will be of practical relevance to all those wanting to understand how the ways we communicate both influence and are influenced by the structures and forces of contemporary social institutions.

In all modern societies individuals are subject to tests, whether to enter educational programs, to pass from one level to the next or to grant certificates to practice. Yet, tests are powerful tools which are often introduced in undemocratic and unethical ways as disciplinary tools for carrying out various policy agendas. Tests can be detrimental to people's lives as they are capable of affecting and defining the knowledge and behaviour of those who are being tested.

The Power of Tests applies a critical perspective of language tests by examining their uses and consequences in education and society and by viewing tests not as isolated events but rather as embedded in social, educational and political contexts.

The book is divided into four parts: the first part establishes the power of tests through echoing the voices of test takers, describing the features of the power of tests, and the temptations that tests offer to bureaucrats who use them for power and control. The second part reports on studies that provide empirical evidence about intentions and effects of a number of large scale language tests. The third part interprets the results by examining their consequences on education and society, arriving at a model of tests' use. The final section of the book offers strategies for controlling and minimising the misuses of tests by introducing the notion of Critical Language Testing which calls for the examination of the consequences and misuses of tests, monitoring of power and pointing to their unethical uses. It also provides a comprehensive discussion of the responsibilities of language testers, including a new Code of Ethics, as well as strategies for guarding and protecting the rights of test takers.

  • Sales Rank: #1834061 in Books
  • Brand: Brand: Routledge
  • Published on: 2001-01-12
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.23" h x .55" w x 6.20" l, .70 pounds
  • Binding: Paperback
  • 208 pages
Features
  • Used Book in Good Condition

Review

'Elana Shohamy has given language testers a wake-up call that rouses the reader from sleepy confidence to professional alertness. She had consolidated into one slim, readable volume the wide scope of critical language testing.

Fred Davidson, University of Illinois at Urbana-Champaign.Language Testing 19 (1).

From the Back Cover

General Editor:
Christopher N. Candlin, Chair Professor of Applied Linguistics, Centre for English Language Education and Communication Research, Department of English, City University of Hong Kong, Hong Kong

Language in Social Life is a major series which highlights the importance of language to an understanding of issues of social and professional concern. It will be of practical relevance to all those wanting to understand how the ways we communicate both influence and are influenced by the structures and forces of contemporary social institutions.



In all modern societies individuals are subject to tests, whether to enter educational programs, to pass from one level to the next or to grant certificates to practice. Yet, tests are powerful tools which are often introduced in undemocratic and unethical ways as disciplinary tools for carrying out various policy agendas. Tests can be detrimental to people's lives as they are capable of affecting and defining the knowledge and behaviour of those who are being tested.

The Power of Tests applies a critical perspective of language tests by examining their uses and consequences in education and society and by viewing tests not as isolated events but rather as embedded in social, educational and political contexts.

The book is divided into four parts: the first part establishes the power of tests through echoing the voices of test takers, describing the features of the power of tests, and the temptations that tests offer to bureaucrats who use them for power and control. The second part reports on studies that provide empirical evidence about intentions and effects of a number of large scale language tests. The third part interprets the results by examining their consequences on education and society, arriving at a model of tests' use. The final section of the book offers strategies for controlling and minimising the misuses of tests by introducing the notion of Critical Language Testing which calls for the examination of the consequences and misuses of tests, monitoring of power and pointing to their unethical uses. It also provides a comprehensive discussion of the responsibilities of language testers, including a new Code of Ethics, as well as strategies for guarding and protecting the rights of test takers.

Elana Shohamy is a Professor and Chair of the Language Education program at the School of Education, Tel Aviv University, Israel. Her main areas of research are language testing and assessment, language policy and issues of immigrants and multilingualism.

About the Author

Elana Shohamy is a Professor and Chair of the Language Education program at the School of Education, Tel Aviv University, Israel. Her main areas of research are language testing and assessment, language policy and issues of immigrants and multilingualism.

Most helpful customer reviews

1 of 2 people found the following review helpful.
Great Book!
By Melanie D. McGrath
This is a great book on critical language testing. In this era of NCLB, we should think more carefully as to how tests can be used as disciplinary tools and/or tools to manufacture and control certain behaviors. We all need to think more critically about how the results of tests are used in this current era of high-stakes accountability.

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Jumat, 22 Februari 2013

[A550.Ebook] Download Rebeldes / The Outsiders (Spanish Edition), by S. E. Hinton

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Rebeldes / The Outsiders (Spanish Edition), by S. E. Hinton

Events in the lives of two teens from the suburbs of New York are described here from their lawless aggression to their traumatic passage to manhood.

  • Sales Rank: #1938591 in Books
  • Brand: Brand: Bilingual Education Serv
  • Published on: 1994-06
  • Original language: Spanish
  • Number of items: 1
  • Dimensions: 8.75" h x 5.50" w x .75" l,
  • Binding: Paperback
  • 200 pages
Features
  • Used Book in Good Condition

From School Library Journal
Grade 7-12 Class struggle between two groups of teenagers in Oklahoma is movingly depicted in this popular novel originally published in the U.S. in 1967 (Viking).
Copyright 1986 Reed Business Information, Inc.

Most helpful customer reviews

11 of 11 people found the following review helpful.
A great book, but not as advertised.
By A Customer
Unlike what the editorial review states, this book is not about 2 young men from New York. Rather, this is the Spanish translation of The Outsiders, S.E. Hinton's first and most popular book. It's about 3 teenagers and their gang from the wrong side of the tracks in 1960s Tulsa, Okla. It's a great book about friendship and growing up and I would encourage anyone to read it. If you can read the English edition, do - it flows a lot better and is more realistic.

5 of 13 people found the following review helpful.
A Part Of My Adolesence
By A Customer
The impact that this book had on me was amazing. I have read this book 54 times since I was 10. I just felt so connected to it. I would (and do)recomend it to every one I know. Adult and child!

0 of 0 people found the following review helpful.
The Outsiders
By Eng teach
It's nice to know that you can get a classic for our Spanish speaking kids. It will help them transition into English and hopefully push them to read more.

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Selasa, 19 Februari 2013

[W857.Ebook] Free PDF Separated Brethren: A Review of Protestant, Anglican, Eastern Orthodox & Other Religions in the United States, by William J. Whalen

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Separated Brethren: A Review of Protestant, Anglican, Eastern Orthodox & Other Religions in the United States, by William J. Whalen

Separated Brethren: A Review of Protestant, Anglican, Eastern Orthodox & Other Religions in the United States, by William J. Whalen



Separated Brethren: A Review of Protestant, Anglican, Eastern Orthodox & Other Religions in the United States, by William J. Whalen

Free PDF Separated Brethren: A Review of Protestant, Anglican, Eastern Orthodox & Other Religions in the United States, by William J. Whalen

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Separated Brethren: A Review of Protestant, Anglican, Eastern Orthodox & Other Religions in the United States, by William J. Whalen

  • Sales Rank: #611564 in Books
  • Published on: 2002-09-01
  • Original language: English
  • Number of items: 1
  • Dimensions: .77" h x 6.82" w x 8.54" l, 1.05 pounds
  • Binding: Paperback
  • 287 pages
Features
  • ISBN: 9781931709057
  • Condition: New
  • Notes: 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

Most helpful customer reviews

27 of 28 people found the following review helpful.
"I have other sheep...."
By A Customer
"Separated Brethren" was first published 40 years ago and has been revised and updated twice since then. That this book is still around is proof of its being an excellent one-volume reference guide on religious denominations in the United States; I myself found this title very instructive and well-written. The book mostly concerns Christian denominations not in union with the Roman Catholic Church, yet author William J. Whalen includes non-Christian religions as well, such as Judaism, Islam, Buddhism, the Baha'i faith, and the better-known cults. Given the fact that Mr. Whalen is Catholic and Our Sunday Visitor is a well-known Catholic publishing house, the book compares the beliefs of the "separated brethren" to Catholic teaching, yet it is remarkably objective at the same time. Mr. Whalen does not fall into a condescending or critical mode; he simply discusses the origins of the different churches and describes their beliefs. He will at times provide slightly droll commentary on teachings that appear odd to mainstream Christians, especially teachings from denominations that claim to be Christian such as the Mormons and the Jehovah's Witnesses. A lot, though, has happened in the non-Catholic religious world since this third edition of "Separated Brethren" came out in 1979; take, for example, the merger of two major Lutheran churches in the United States; the establishment of ultra-traditionalist Catholic groups which have separated from Rome; the rise of Messianic Judaism; renewed debates in the larger Protestant denominations on matters of morality; increased defections of conservative Anglicans/Episcopalians into the Catholic Church; and the role of the Orthodox churches in a post-Communist Russia and Eastern Europe. All these events, plus the hopelessly outdated church figures some 20-plus years old, make it necessary for the book to be revised as soon as possible.

27 of 29 people found the following review helpful.
Table of Contents
By A Customer
preface 7
I. America's religious panorama 9
II. basic differences between Catholicism and Protestantism 18
III. the Lutherans 25
IV. the Presbyterians 39
V. the Espiscopalians 49
VI. the Methodists 60
VII. the Baptists 72
VIII. the Disciples of Christ and the Churches of Christ 81
IX. the United Churchmen 89
X. the Quakers 96
XI. the Perfectionists 104
XII. the Pentacostals 108
XIII. the Seventh-Day Adventists 117
XIV. other Protestants 125
the Moravians 125
the Mennonites 127
the Reformed 130
the Christian Reformed 131
the Brethren 131
the Salvationists 134
the Convenanters 136
XV. the Unitarian Universalists 138
XVI. the Eastern Orthodox 145
XVII. the Old Catholics 152
XVIII. the Cultists 167
the Swedenborgians 168
the Spiritualists 169
the Unity School of Christianity 171
the New Thoughters 173
the Worldwide Church of God 175
the Hare Krishnas 177
the Scientologists 178
the Moonies 179
XIX. the Mormons 184
XX. the Jehovah's Witnesses 198
XXI. the Christian Scientists 207
XXII. the Jews 218
XXIII. the Muslims 226
XXIV. the Baha'is 230
XXV. the Buddists 238
church membership statistics 241
general bibliography 247
index 249
252 pages total

14 of 14 people found the following review helpful.
Excellent survey of religions practicing in United States
By A Customer
This is a sweeping, informative, wide survey of every major branch of Christianity (and several other non-Christian religions) practicing in the United States. This book is written, assuming a knowledge of Roman Catholic Chrisitianity (theology & ritual), which is used as the basis of comparison to all of the other denominations and sects of Christianity. This book primarily focuses on the differences these religions have from Latin Rite Roman Catholic Christianity. This perspective is due 1) to the author's background, 2) to the Roman Catholic publishing house which publishes this book, and 3) to the historical fact that the world's branches of Christianity formed in some way, directly or indirectly, as a reaction to (Western European) Roman Catholic Christianity, to Eastern Orthodox Christianity, or to pre-1054CE (CE=Christian Era) unified Catholic-Orthodox Christianity.
Although this book assumes familiarity with both pre- and post-Vatican II Latin Rite Roman Catholic Christian theology & rituals, it is easily accessible by Catholic Christians practicing non-Latin Rites, Eastern Orthodox Christians, High Church Anglican Christians, and other Christians whose theology and/or rituals resemble Catholic or Orthodox Christianity's. This book is also accessible (with only slight mental translation) to Protestant denominations and sects, especially those readers who are well-versed in the history and theological underpinnings of their own faith.
This book is "catholic" in that its perspective is that the Christian denominations and sects are all branches of one worldwide Christian church (presumably implying the divergent "separated" and convergent "brethren" in the title). This book is "orthodox" in 2 ways: 1) It tries to not teach heresy and 2) it assumes that there is a Christian Church which specifies an official interpretation of Christianity (e.g., Roman Catholic and/or Eastern Orthodoxy) from which various Protestant denominations and sects have diverged. If the reader keeps this perspective in mind, this book is extremely objective and is not overtly preachy or condescending. If the reader is violently offended to their very core (as I suspect that some Americans are) by the very concepts of catholicism (i.e., one worldwide Christian Church) or of orthodoxy (i.e., one official interpretation of Christianity), then the informative content of this book may at first be overshadowed by its catholic/orthodox assumptions & perspective. All Christians in the United States should read this book to understand how their religion fits into the history of the United States, into the history of the world, and into the diversity of Christian theology & ritual.
This book has not been updated in nearly 2 decades. (Dear Our Sunday Visitor & Bishop John D'Arcy, please release an updated edition.) Thus, this book's statistics are dated and stale. But this quantitative tarnishing does not diminish the immensely-informative qualitative explanations which are timeless (other than the absence of the 1980s and 1990s).
I was thorougly enthralled by each and every chapter, as this book reveals the interconnections between every major branch of Christianity practicing in the United States or their ancestral forms in Europe. Other non-Christian religions are also discussed. I learned so many interesting tidbits from this book. There are Protestants who make the Sign of the Cross and genuflect. There are Protestant Christians who do *not* believe in the Trinity (i.e., 3 Persons in one God), but rather Jesus only. There are Protestants who predate the Reformation. Eastern Orthodoxy baptizes by triple immersion, one for each person in the Trinity. Eastern Orthodoxy not only has infant baptism, but also infant confirmation/chrismation. Papal corruption, the existence of convents of Protestant nuns, churches with 1, 3, or 8 sacrements (instead of Catholic/Orthodox Christianity's 7): it is all in this book and more. "John Calvin" was not John Calvin's actual name in his native French; it was Anglicized. Who was Zwingli? So what do the 2 words "unitarian" versus "universalist" mean, anyway? These are just some of things which I learned and more. Any reader who is curious about other branches of Christianity (and about world religions in general) will find this book fascinating.
The views expressed in this feedback are my personal opinions and are in no way connected with my employer or any other organization.

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